PIO Toolkit

Essential Tools and Resources for Public Safety and Government Communicators

PIO Toolkit Partners with Orlo

PIO Toolkit Partners with Orlo

Social media management for the public sector

Community EngagementCommunity Engagement
Community Engagement for Communicators Professional Series

Community Engagement for Communicators Professional Series

An introduction to the steps for success

Online learningOnline learning
On-Demand Courses – Exclusive to Annual Premium Members

On-Demand Courses – Exclusive to Annual Premium Members

When the World Is Watching: How Great Communicators Build Real Trust

When the World Is Watching: How Great Communicators Build Real Trust

Strategies for authentic storytelling, genuine engagement, and credible responses in the public sector

Featured Job Vacancy - Washoe County, Reno, NV

Featured Job Vacancy - Washoe County, Reno, NV

Public Information Officer

Latest Posts

Updating The Frontline Communicator: Why a Second Edition Was Needed

Updating The Frontline Communicator: Why a Second Edition Was Needed

What changed in the world of crisis communications, and why the book had to change with it.

Professional DevelopmentProfessional Development
+2+2
Practical Walkthrough: How to Run a Crisis Comms Drill

Practical Walkthrough: How to Run a Crisis Comms Drill

Why credibility is a campus communicator’s most valuable currency during times of uncertainty.

Career DevelopmentCareer Development
+1+1
The Case for Professionalizing the PIO Role

The Case for Professionalizing the PIO Role

Why the Public Information Officer position must evolve from an afterthought to a recognized profession.

Updating The Frontline Communicator: Why a Second Edition Was Needed

Updating The Frontline Communicator: Why a Second Edition Was Needed

What changed in the world of crisis communications, and why the book had to change with it.

Professional DevelopmentProfessional Development
+2+2
Practical Walkthrough: How to Run a Crisis Comms Drill

Practical Walkthrough: How to Run a Crisis Comms Drill

Why credibility is a campus communicator’s most valuable currency during times of uncertainty.

Career DevelopmentCareer Development
+1+1
The Case for Professionalizing the PIO Role

The Case for Professionalizing the PIO Role

Why the Public Information Officer position must evolve from an afterthought to a recognized profession.

New Date: Handling Misinformation in the Moment

New Date: Handling Misinformation in the Moment

Sep 25, 2025 10:00 AM Central Time (US and Canada)

Christine Townsend
Christine Townsend
Campus CommunicationsCampus Communications
+2+2
Building Trust on Campus: Comms for Colleges & Universities

Building Trust on Campus: Comms for Colleges & Universities

Why credibility is a campus communicator’s most valuable currency during times of uncertainty.

Crisis CommunicationsCrisis Communications
+1+1
Why Every Communicator Needs a Playbook Before the Next Emergency

Why Every Communicator Needs a Playbook Before the Next Emergency

The time to prepare isn’t during the crisis — it’s right now.

Crisis CommunicationsCrisis Communications
+1+1
Maintaining Public Trust During a Crisis (2025 Update)

Maintaining Public Trust During a Crisis (2025 Update)

Why credibility is fragile — and how communicators can protect it when the pressure is highest.

Crisis CommunicationsCrisis Communications
+2+2
Communicating in the Chaos: EMS and First Responders

Communicating in the Chaos: EMS and First Responders

Why frontline communicators must be equipped to cut through noise when every second counts.

Crisis CommunicationsCrisis Communications
Five Mistakes New PIOs Make (and How to Avoid Them)

Five Mistakes New PIOs Make (and How to Avoid Them)

Hard lessons every communicator learns early — and how to sidestep them.

Christine Townsend
Christine Townsend
New Date: Handling Misinformation in the Moment

New Date: Handling Misinformation in the Moment

Sep 10, 2025 10:00 AM Central Time (US and Canada)

Christine Townsend
Christine Townsend
Crisis CommunicationsCrisis Communications
+3+3
Why Every EOC Needs a Comms Lead

Why Every EOC Needs a Comms Lead

Why communications must have a permanent seat in the Emergency Operations Center.

What’s Changed in Crisis Comms Since 2020

What’s Changed in Crisis Comms Since 2020

How the last five years reshaped the role of public communicators — and what the next five will demand.

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