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- Evaluation and Feedback: Closing the Loop with Purpose
Evaluation and Feedback: Closing the Loop with Purpose
Why measuring what matters — and acting on what you learn — turns communication into continuous improvement.
This post is part of the Community Engagement for Communicators Professional Series; designed specifically for those of us working under pressure to inform, reassure, and connect with the public in meaningful ways.
TLDR:
Evaluation and feedback aren’t the final step of engagement; they’re the engine that drives smarter communication. When we assess outcomes and genuinely listen to community input, we build credibility, adapt quickly, and deliver better service.
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