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Multichannel Approach: Meeting Your Community Where They Are
Why using more than one channel isn’t just helpful; it’s essential to meaningful public communication.
This post is part of the Community Engagement for Communicators Professional Series; designed specifically for those of us working under pressure to inform, reassure, and connect with the public in meaningful ways.
TLDR:
A multichannel approach means delivering the right message in the right way — across platforms your community actually uses. It’s not about being everywhere; it’s about being intentional, consistent, and audience-aware.
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