Why You Need To Create Your Own Communications Continuity Plan

You might be the only person who manages the media and communications in your agency, so what happens if something happens to you?

This doesn’t have to be a catastrophic reason for your absence - it could just be that you’re delayed coming back from a vacation, move on to another role or take a sabbatical. Either way, you and those around you need to be clear on how to access key information at any time.

Putting in simple processes in advance will support everyone in doing the best job possible no matter what happens.

What is communications continuity?

Business continuity is about having a plan to deal with difficult situations, so your organization can continue to function with as little disruption as possible. This means making sure that no matter what happens, your organization will be able to get vital information out into the public at a crucial time.

The best way to do this is to provide a simple and understandable plan that can be easily accessed and give an overview of steps that need to be taken and where key information is stored.