You’re probably constantly bombarded with media inquiries, each demanding your attention. But what if you could streamline your workflow and boost your impact by simply keeping a log of these interactions?

It may seem like a job that you just don’t have time to do, but if you get your media inquiries logged and get into the habit of keeping records of your work, you’ll find it makes things a lot easier in the long run.

7 Reasons to Embrace Media Inquiry Logs

Say Goodbye to Repetitive Answers

Tired of answering the same questions over and over? By keeping a log, you can identify frequently asked questions (FAQs) and craft standard responses. This saves time and ensures consistent messaging. You can then post this on your website and update regularly. This is also great for keeping the media updated during an emergency.

Upgrade Your Record Keeping

Ditch the messy notes and embrace a dedicated tool, whether it's a simple spreadsheet, a database, or specialized software like Cision or Meltwater. Ensure your system tracks the date, source, nature of the inquiry, and your response.

Create Your Own FAQ Resource

Turn your inquiry log into a go-to FAQ resource. This reduces repetitive inquiries and provides quick answers for the public and media. Share it internally or publish it on your organization's website.

Prove Your Worth

Show off the volume and complexity of the inquiries you handle. Your log is a way to demonstrate to higher ups that you are doing a great job, highlighting your role's importance and justifying resource requests.

Become a Content Guru

Your media interactions are a goldmine for content ideas. Analyze your log to spot trending topics and recurring themes. Use these insights to guide your content strategy and create engaging materials.

Learn about Trusted Update - a place for you to control misinformation and manage your messaging.

FOIA Requests? No Problem

Prepare for Freedom of Information Act (FOIA) requests in advance. A comprehensive log makes it easy to retrieve past communications, ensuring compliance and demonstrating transparency.

Spot Patterns, Craft Proactive Responses

Identify patterns in inquiries to anticipate trends and prepare proactive responses. Use analytics features in logging tools to spot common themes or spikes in certain inquiries.

Log your decision making

Logging decision making is a vital part of the work you do - you never know when you’ll be called on to explain your actions. Get it down and forget it, instead of trying to keep your head full of stressful decisions.

We’ve created Trusted Update so you can log everything! Take a look at the tool that will help you log media inquiries, assign tasks, and produce a public-facing incident update page for the public.