Why It's Important For PIOs To Fact-Check Their Own Work

How often do we take for granted the information we are given to us by those in our organizations?

Even though we are all working together towards the same goal, it’s worth double-checking that the information you put out as part of a communication strategy is really correct.

What does this mean? It’s not about challenging everyone who comes to you with good news or results, it’s about ensuring that when you do promote the good work of your coworkers, you are protecting yourself, them and your agency from any potential pushback as a result of information that might not be correct.