Why Active Listening Is Crucial For PIOs

Communication isn’t just about talking, writing and putting out messages.

Communicating effectively is a learned skill that everyone who works in communication should work on every day. A vital part of communication is active listening and it is possibly one of the hardest parts of being a professional communicator.

‍Why is it important?

Unless you truly understand who you are communicating with and what you need to communicate, you’ll never be successful. Active listening means going deeper than just hearing what someone tells you and converting it into a press release or a social media post.

Active listening, as opposed to passive listening, is an important part of your communication skill set because it builds openness and honesty. When you pay attention the other person feels heard. Being attentive in your listening cuts down on miscommunication, which, when you’re in the business of communications, is absolutely critical.‍

Here are some of our simple tips to help you up your active listening game;