Understanding and Navigating Misinformation

Lesson Overview

Misinformation, disinformation, and rumors are significant challenges for Public Information Officers (PIOs). This course provides a comprehensive understanding of these issues, their causes, and the most effective strategies for managing and mitigating their impact. Through proactive brand-building, strategic responses, and pre-bunking techniques, participants will gain the tools needed to safeguard public trust and ensure accurate information prevails.

What You’ll Learn

• What misinformation is and why it happens

• The differences between misinformation, disinformation, and rumors

• How to build a strong, credible brand to combat false narratives

• Response strategies for managing and addressing misinformation effectively

• The concept of pre-bunking and how to use it to reduce misinformation’s impact

By the end of this course, you’ll have practical tools and strategies to navigate misinformation effectively, ensuring your organization’s messaging remains trusted, clear, and resilient against misinformation threats.

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