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- Transparency and Authenticity: Communicating with Clarity When It Matters Most
Transparency and Authenticity: Communicating with Clarity When It Matters Most
How honest, human-centred communication builds long-term trust between agencies and the communities they serve.
This post is part of the Community Engagement for Communicators Professional Series; designed specifically for those of us working under pressure to inform, reassure, and connect with the public in meaningful ways.
TLDR:
Transparent and authentic communication means more than just putting out information; it’s about owning challenges, being real about decision-making, and sharing updates in a way that feels human. When people sense spin, they tune out; when they sense truth, they lean in.
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