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Targeted Messaging: Reaching the Right People with the Right Message
How public sector communicators can move beyond one-size-fits-all updates and build real connection with their communities.
This post is part of the Community Engagement for Communicators Professional Series; designed specifically for those of us working under pressure to inform, reassure, and connect with the public in meaningful ways.
TLDR:
Not every message needs to go to everyone; instead, communications should be tailored to the specific needs, language, and concerns of different community groups. Segmenting audiences and adapting tone, channel, and delivery helps ensure messages land with the right impact; and builds trust over time.
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