Storytelling for Schools and Districts

How education communicators can use narrative to build trust and connection with their communities.

Schools and districts communicate every day — about test scores, new initiatives, safety updates, and board decisions. But the difference between information that gets read and information that gets remembered often comes down to one thing: storytelling.

A good story makes the community feel connected, proud, and engaged. Without it, updates risk being ignored or drowned out in the daily noise of emails, texts, and social media posts.

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