Live Training: Spontaneous Protests & Public Messaging: Tools for Communicators

Spontaneous protests can erupt around government buildings and community spaces with little to no warning. For public information officers and government communicators, the challenge isn’t operational control — it’s maintaining credibility, protecting staff safety, and ensuring the public receives clear, accurate, and timely information. This session equips you with practical tools to communicate effectively amid uncertainty.

What You’ll Learn

• Rapid situational assessment: risk, stakeholders, and message windows

• Crafting messages for multiple audiences (media, participants, community critics, leadership)

• Coordination with command, legal, and partner agencies during a fast-moving event

• Social media response: amplification, moderation, and narrative control

• Conducting an after-action review to build accountability and trust post-event

What You’ll Take Away

• Live 60-minute training + recording access

• Message framework templates tailored for protest situations

• After-action review toolkit communications

Oct 14, 2025 12:00 PM Central Time (US and Canada)

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Explore Other Trainings

Looking for more? These upcoming courses are also available individually — or included with your Annual Membership.

• AI-Generated Threats: Detecting and Responding as a PIO

• Handling First Amendment Auditors

• Communicating Through Spontaneous Protests: A PIO’s Guide

• Building a Strong Social Media Policy: Internal Rules & External Engagement

• Building Community Trust After Controversy