Seven key things to include in a communication strategy

It's an often misunderstood document that is talked about but a communication strategy isn't just a tick box exercise document to bury on a drive somewhere - it's a vital part of doing business and needs to be a living document that acts as a wayfinder for your organization.

What is a communication strategy?

It's an often-used term but some don't understand what it is, even if they know they need to have one. Even if you're not a professional communicator but you have to regularly engage with a wide range of audiences, it's a good idea to get a basic communication strategy in place.

A communication strategy is critical way to help provide the framework to connect your objectives with key messages as well to support implementation and sustainability.

Measuring success is much harder to achieve without a clear communication strategy and progress can be lost if key stakeholders don't know what the strategy is in the first place.

There is no one way to do this but whether your communication strategy is designed for a one-off campaign or your overall organization communication, there are some key elements;

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