Public Information Officer 101

Lesson Overview

The PIO 101 course provides a foundational understanding of the role and responsibilities of a Public Information Officer (PIO). Effective public communication requires strategic planning, crisis management, and media relations, all of which are covered in this comprehensive introduction. Participants will gain the essential skills needed to manage public information, build relationships with stakeholders, and respond effectively to misinformation and emergencies.

What You’ll Learn

• The role and responsibilities of a PIO in managing public information

• The life cycle of a crisis and how to communicate effectively at each stage

• How to develop and implement a communication strategy

• The importance of stakeholder mapping and working with the media

• Best practices for media releases, press conferences, and media engagement

• How to anticipate and prepare for emergencies with strategic planning

• Strategies for managing misinformation and disinformation

By the end of this course, you’ll have a strong foundation in public information management, equipping you with the skills and knowledge to communicate effectively, build public trust, and navigate crises with confidence.

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