Public Information 101

Lesson Overview

Misinformation and disinformation are critical challenges for Public Information Officers (PIOs). Understanding the differences between false information shared unintentionally and content deliberately spread to cause harm is essential for maintaining public trust. This lesson explores key concepts, real-world examples, and strategies to mitigate the spread of misleading information.

What You’ll Learn

• The distinctions between misinformation, disinformation, and malinformation

• How misinformation spreads unintentionally due to lack of verification

• The intentional harm caused by disinformation, such as conspiracy theories or manipulated narratives

• The role of malinformation, including leaked confidential data designed to damage reputations

• How rumors function as a subset of misinformation and their impact on public perception

• Strategies such as prebunking, nudge theory, and strengthening the narrative to counter misinformation

By the end of this lesson, you’ll have a deeper understanding of how false information spreads, the impact it can have on public trust, and proactive methods to identify and mitigate its influence.

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