Navigating Rhetoric: A Guide For Public Information Officers

Rhetoric, in simple terms, is the art of using language effectively and persuasively. 

It is a powerful tool that can be used to influence people's opinions, beliefs, and actions. In the world of public relations, understanding and using rhetoric effectively is crucial. 

Public Information Officers (PIOs) play a critical role in shaping public perceptions of their agency and must navigate issues of rhetoric to effectively communicate with the public.