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Navigating Political Sensitivities as a PIO

When you’re a professional communicator, it is common to encounter situations where to deliver effective communication you have to navigate political challenges.

Successfully managing these situations requires handling political sensitivities while ensuring that communication remains neutral and effective. Easier said than done, for sure, but it can be done.

This skill is particularly crucial when we are held accountable by the public, media, and stakeholders. It's essential to note that it's not only the overarching political dynamics that need to be considered; the everyday politics within our work environments can also significantly contribute to stress and challenges.

We’ve outlined the key points that you should take into consideration when you’re up against some challenging political situtations.

Understanding the Political Landscape

Know the Players

  • Research Key Figures 
    Understand the roles and influence of elected officials, political appointees, and influential community leaders. This helps in anticipating their interests and potential reactions to various issues.

  • Stakeholder Mapping 
    Create a map of stakeholders, detailing their interests, power, and relationships. This can guide your communication strategies and help prioritize outreach efforts.

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