Effective internal communication keeps internal stakeholders informed and aligned with organizational goals.

How often do you focus on external comms and neglect the very people you’re working alongside?

It’s crucial to ensure your internal comms are as strong as those that you have with the public and key stakeholders.

Here are our top tips for developing an internal communications plan.

Developing an Internal Communication Plan

Clear Objectives

• Set Goals: Set clear objectives for your internal communication efforts, such as improving transparency, increasing engagement, or aligning with strategic goals.

• Target Audience: Identify and understand your internal stakeholders to tailor your communication effectively.

Communication Channels

• Multiple Channels: Use a variety of communication channels, such as emails, intranet, meetings, and newsletters, to reach all stakeholders.

• Feedback Mechanisms: Implement feedback mechanisms to gather input and improve communication.

Engagement and Alignment

Consistent Messaging

• Unified Message: Ensure all communication aligns with the organization's mission, vision, and values.

• Regular Updates: Provide regular updates on organizational news, changes, and achievements.

Interactive Communication

• Two-Way Dialogue: Encourage two-way dialogue through forums, surveys, and open meetings.

• Employee Involvement: Involve employees in decision-making processes to increase engagement and ownership.

Best Practices

Transparency

• Open Communication: Maintain open and transparent communication to build trust and credibility.

• Timely Information: Provide timely and accurate information to keep stakeholders informed and aligned.

Recognition and Feedback

• Recognize Achievements: Recognize and celebrate employee achievements and contributions.

• Constructive Feedback: Provide constructive feedback and opportunities for professional development.