How to create an interview briefing to help your spokesperson every time

The golden rule of interviews is that you must always prepare. You can never prepare too much for an interview, whether it's for broadcast, radio, print, podcast or at a media briefing.

The key to ensuring that you or your spokesperson does the job well is to create the perfect brief in advance. It's not as daunting as it sounds. In fact, we've created a template that you can use every time to ensure you're making the most of those interview opportunities.

Sometimes, identifying the right person for the job can be challenging and you may need to work with someone who is a little nervous about an interview. A briefing sheet will give them the confidence to do a good job, knowing what they are going into.