Change Communication Explained: A Guide for Public Information Officers

If there’s one thing that’s certain in this world, it’s change.

Nothing ever stays the same anymore and it’s often the challenging job of the PIO to communicate change to a wide range of audiences. It’s inevitable that there will always be an element of this work when you have the job of a public communicator.

Understanding Change Communication

Change communication is the art of effectively conveying information during organizational or community transitions. For PIOs, this means not only keeping the public informed but also ensuring internal stakeholders are equally engaged and informed. Effective change communication involves transparently sharing information and fostering an environment where both external and internal audiences feel heard and reassured.