Live Training: Building a Strong Social Media Policy: Internal Rules & External Engagement

Social media isn’t just about what your organization posts — it’s also about how your staff use it and how your agency manages public interaction online. A strong policy protects your organization, guides employees, and sets the tone for respectful, transparent engagement with the community. In this session, you’ll learn how to design a policy that works both inside your agency and in the public eye.

What You’ll Learn

• Defining scope: official accounts, personal use, and staff responsibilities

• Legal obligations: public records, accessibility, First Amendment considerations

• Internal rules: voice, tone, prohibited content, approval processes

• External engagement: moderating comments, handling trolls, transparency standards

• Rolling out, training, and enforcing the policy across your organization

What You’ll Take Away

• Live 60-minute training + recording access

• Editable social media policy template

• Internal/external engagement guidelines

• Annual update checklist for ongoing compliance

Oct 14, 2025 12:00 PM Central Time (US and Canada)

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Explore Other Trainings

Looking for more? These upcoming courses are also available individually — or included with your Annual Membership.

• AI-Generated Threats: Detecting and Responding as a PIO

• Handling First Amendment Auditors

• Communicating Through Spontaneous Protests: A PIO’s Guide

• Building a Strong Social Media Policy: Internal Rules & External Engagement

• Building Community Trust After Controversy