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Best Practices for Public Communicators During Election Week

Some quick tips on how to make it through a challenging few weeks

Election week and beyond brings unique challenges for communicators working in government and public safety. The high volume of inquiries, the potential for misinformation, and need for clear communication all demand a proactive and strategic approach.

We’ve put together a few tips to help you come out of the other side and help you to navigate the week effectively, ensuring that your departments communicate clearly, respond accurately, and maintain public trust.

Prepare Key Information and FAQs in Advance

  • Identify Common Questions: Anticipate the most common questions about election logistics, safety, and departmental roles. Consider preparing statements addressing inquiries like polling place safety, road closures, and emergency contact information.

  • Create Clear FAQs: Develop a comprehensive FAQ list addressing potential questions on security, traffic, and emergency services. Ensure this document is readily accessible to team members.

  • Coordinate with Relevant Departments: Liaise with departments involved in election processes to ensure consistency in messaging. This includes election officials, security teams, and local partners providing community support.

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