Colorado Department of Higher Education
About the job
The communications specialist, under the direction of the director of communications, assists in the creation, implementation, and execution of compelling communications and marketing resources and tools for the Colorado Department of Higher Education (CDHE). The role involves a high level of coordination with Department teams and external stakeholders to develop and enhance Department messaging and brand positioning.
The communications specialist, with assistance from the Director of Communications, helps develop and execute a strategic communications plan with a particular focus on the four goals within the Department’s strategic plan, Colorado Rises, including goal #2 which is erasing equity gaps (equity gaps are statistically significant performance in access/success metrics between at-risk populations and non-at-risk populations. Students may be considered at risk because they are academically underprepared, financially stressed, underrepresented/minoritized, first-generation, rural, or of a gender that is underrepresented in a discipline). The communications specialist will also assist in the management and creation of cohesive communications support for HB21-1330, which authorizes federal American Rescue Plan dollars (stimulus funds) for students, postsecondary institutions, and other entities with a focus on re-engaging students to earn the degrees they started to improve their earning power.
Essential Duties & Responsibilities
With closely with the Department’s new chief educational equity officer to create and execute a strategic and integrated communications plan in support of Colorado Rises: Advancing Education and Talent Development;
Project manage and assist in creating a communications strategy for HB21-1330; work with internal/external stakeholders to ensure coordination between multiple state agencies;
Evaluate the effectiveness of the communications plans, using data, when available, in meeting desired outcomes and strengthening the Department’s brand;
Other Duties & Responsibilities
Assist in other communications duties, as assigned.
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights
Bachelor’s degree from an accredited college or university in communications or related field.
Minimum of four (4) years of experience in developing, managing, and creating communications and/or marketing resources.
Or in place of a bachelor’s degree, four or more years of experience demonstrating the skills and competencies required for this position.
Knowledge/Skills and Abilities
Excellent written and verbal communication skills; ability to write and publish concise copy in a fast-paced environment;
Strong project management skills with the ability to meet deadlines and ensure that objectives are achieved;
Strong interpersonal, collaboration, and presentation skills; ability to function effectively as part of a team;
Enthusiasm for higher education and the evolving world of social media and technology;
Ability to manage multiple tasks with frequent interruptions;
Supports, champions, and helps communicate around CDHE’s diversity and inclusion strategies and messaging around the Department goal to eliminate equity gaps;
Ability to communicate, interact and work effectively and cooperatively with all people, including those from diverse ethnic and educational backgrounds. Willingness to contribute to cultural diversity for educational enrichment;
Ability to repurpose content for multiple platforms;
Knowledge and previous use of AP style;
Strong computer skills, including Office 365 suite.
Experience in managing vendor contracts and working with outside vendors to secure communications services;
Experience or knowledge of higher education systems or legislative structure;
Experience working with journalists or media outlets;
Experience in creating communications resources from start to finish and in measuring their success;
Experience with website updating and maintenance, including knowledge of HTML, as well as knowledge of Adobe Dreamweaver, Drupal 8, and WordPress or similar content management systems;
Experience with photography and video, including editing, uploading, and posting to a website;
A minimum of four years’ experience in communications or a related field.