Communication Specialist

City of West Fargo, ND

Job Location

West Fargo, ND, USA


$63,544.00 Annually


August 6, 2021

Published Date

July 15, 2021

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About the job


The Communication Specialist works with designated departments to foster media relationships, curate social media content, serve as an intra-departmental consultant, engage the community, create communication collateral, optimize website operations and respond to emergencies. The Communication Specialist?s intended audience includes residents, members of the media, City employees and community groups. This individual acts with a substantive level of autonomy and is directly responsible for the quality and accuracy of their own work. The Communication Specialist performs tasks independently under limited supervision. The Communication Specialist is expected to engage in critical thinking, creative writing and designing, all while exercising strong initiative and judgement.?

Examples Of Duties

  • Advances and leverages operational relationships with members of the media to further administrative and public service departmental goals.

  • Serves as an author, editor and distributor of news releases and media advisories.

  • Responds to media inquiries and support the public information dissemination process via interviews.

  • Develops and nurtures relationships with a variety of media representatives in the region, including television, radio and print.

  • Advises departmental staff on day-to-day media relations and provide media training as needed.

  • Coordinates news conferences, writes speeches and leads publicity efforts for the department.

  • Prepares fact sheets, photos and other materials for media distribution.

  • Actively monitors media coverage to verify accuracy, engages in remediation and identifies additional coverage opportunities.

  • Serves as a social media editor and content contributor across all departmental social media channels.

  • Follows designated department and City-wide standards for social media and website content.

  • Attends department events for reporting and photography needs.

  • Monitors social activities to ensure compliance with City policies.

  • Engages in social listening to identify potential emerging issues.

  • Creates videos for various communication channels as well as broadcast events live over social media.

  • Responds to feedback generated from the departments? followers across social media platforms.

  • Functions as a critical asset to leadership teams in planning and decision-making processes for the departments.

  • Designs and follows communication plans based on strategic initiatives of the departments

  • Develops and nurtures the departmental and City-wide brands.

  • Assists Communication Director in the review of City-wide communications-related policies and recommend revisions or new policies as needed.

  • Utilizes SEO and analytics to determine the success of strategies and campaigns.

  • Supports recruiting efforts through development of relevant materials.

  • Develops educational, informative and persuasive messaging for dissemination to the public with sensitivities towards diversities of culture, race and demographics.

  • Provides prompt responses to requests for records and information.

  • Translates complex topics and information into clear, concise and easy to read and understand messages.

  • Possesses the ability to produce and disseminate marketing materials that are visually appealing and impactful for use on multiple platforms.

  • Creates web content, infographics, various print materials and presentations.

  • Assists with managing the departments? online presence, including content development, curation and optimization.

  • Routinely monitors and updates designated departments? websites to ensure accurate content and adherence to website standards.

  • Creates and maintains content calendar for all designated departments? communication channels.

  • Educates designated departmental employees on the proper use of the website's content management system (CMS) to design and post relevant information to pages.

  • Serves as a versatile and strategic communicator during unplanned events.

  • Responds to departmental significant events. This includes working knowledge of the National Incident Management System (NIMS) applicable coursework.

  • Serves as on-call PIO for all departments during evenings and weekends according to a rotating schedule.

  • Assists Communications team with projects and tasks as needed.

  • Communicates courteously and professionally and maintains working relationships with others in carrying out job functions, including staff, media and area Public Information Officers

  • Works safely, follows safe work practices, and identifies and reports unsafe work conditions.

  • Performs other duties as required or assigned.

Typical Qualifications

  • Bachelor's degree in public relations, journalism, communication, marketing, or a related field.

  • Five or more years of previous experience in marketing communications with increasing responsibilities.

  • Equivalent education and experience is acceptable.

  • Ability to communicate information in a manner easily understood by the general public.

  • Training or experience in utilizing modern graphic design techniques and software, social media strategies and website optimization.

  • Skills in developing and interpreting data.

  • Precise accuracy with a high attention to detail.

  • Excellent writing skills with knowledge of AP style and methods, principles and practices of journalistic writing and editing as applied to public relations.

  • Ability to create and maintain effective working relationships with peers, superiors, other City departments, subordinates, vendors, contractors, external government agencies, media and organizations.

  • Valid driver's license.