Communication Specialist - Public Information Officer
Town of Chapel Hill, NC
About the job
Essential Duties and Responsibilities
Works in support of the Town Communications Strategy to increase awareness of Town programs and services; Reports, writes, edits and proofreads variety of materials including news releases, newsletters, brochures and campaigns for web and print; Develops Town promotional materials; Responds to requests for information; Develops public education, advertising and marketing campaigns; Assists with news conferences, briefings, and other ceremonies; Assists with special projects;
Works in support of the Town Communications Strategy to increase public awareness of and participation in Town decisions; Produces videos and design multi-media presentations for web and social-media platforms; Oversee website content and design; Serves as the website content liaison between Town departments and website provider; Oversees videotaping and web streaming of live meetings; Designs and develops digital assets for interactive media projects, presentations, web pages, TV and video titles; Manages the Town’s social media channels including Facebook, Twitter, YouTube, Flickr; Sets up and facilitates social media accounts for departments; Works with community partners, consultants and interns to assist with multimedia projects; Produces analyses of various media statistics; Researches technology tools and methods to improve the website and public participation; Assists with Town digital signage program;
Works in support of the Town Communications Strategy to develop employee skills in presenting and communicating information; Provides training on communications, media relations, public relations, customer service and public participation; Creates guides and videos to promote consistency in communications.