he Charlottesville Police Department is seeking qualified candidates to be considered for the position of Public Information Officer (Police) who are highly motivated and who strive for success by demonstrating Charlottesville's Core Values of Leadership, Trust, Creativity, Respect, and Excellence.
Under general direction, the Public Information Officer (PIO) plans, organizes and administers a public affairs and departmental communications program for the Charlottesville Police Department with a primary first responder mission, leads and implements a wide range of communication activities including media relations, social media, special events, division specific reports; coordinates with others in the implementation of the communications programs; and performs other duties as required. This is a non-sworn position, reporting directly to the Deputy Chief of Police.
The hiring amount will be between $22.69 and $31.58 an hour ($47,191.51 to $65,686.40 annually). Starting offer is based on applicable education, experience, and internal equity. This is a full-time, non-exempt, position. The position also provides excellent benefits including 13 paid holidays, paid vacation and sick leave, health insurance options with employer contribution, employer-paid life insurance, City's retirement options, gym reimbursement program, and continuing education/training opportunities. For a summary of benefits offered by the City, please click the 'benefits' tab on this posting.
Essential Responsibilities and Duties
- Serves as CPD's spokesperson to the media and at community events;
- Establishes and maintains effective working relationships with local, state, and national media organizations;
- Responds to requests for information regarding agency/City programs; making him/herself accessible to media for interviews, press releases, and/or statements;
- Makes decisions under pressure and deadlines regarding information that may be released to the media;
- Responds to media inquiries during and after normal working hours;
- Coordinates and organizes news conferences;
- Develops and disseminates press releases;
- Provides assistance to agency/City staff as to the most effective means of communicating information to the general public, government employees, and other target groups;
- Plans, directs, and executes publicity campaigns designed to inform citizens about various City programs, events or legislation;
- Coordinates media interviews with appropriate CPD personnel and prepares assigned personnel for interviews by providing necessary background information, statistics, and Department message points;
- Edits written materials intended for the public (Crime prevention materials, other reports) or internal audiences (awards, policies, some police-wide emails);
- Forwards information requests to appropriate personnel and assists in facilitating a response;
- Manages the agency's social media accounts; creates interactive and engaging content for each account; monitors and contributes to each account on a consistent and regular basis;
- Oversees development of website and website content to make the public and media aware of Department programs and activities;
- Directs and coordinates in the production of videos for the CPD on a variety of topics including crime prevention and agency highlights;
- Provides strategic communication leadership for the CPD, implements a branding and marketing plan for the CPD; creates marketing material distribution strategies for internal and external stakeholders;
- Determines appropriate communication strategies and develops appropriate materials, publications and presentations;
- Responds to the scenes of incidents attracting significant media attention to manage on-scene media and release information;
- Proactively identifies crime and community issues likely to generate community and media interest, facilitates public relations opportunities for the agency;
- Serves as agency's photographer for internal and external events
- Prepares and distributes articles for professional, trade and other specialized publications;
- Creates and authors annual report;
- Trains with other PIOs within the City and region;
- Responds to EOC activations and collaborates with other PIOs in the event of an emergency;
- Prioritizes assignments and establishes deadlines;
- Assists Department members and coordinates various special projects as assigned or needed, such as budget presentations;
- Does related work as required
Education, Experience and Skills
- Education or experience equivalent to a Bachelor's degree in Public Relations, Journalism, Communications or related field from an accredited college or university.
- At least three years of experience in Public Relations, Journalism, or related field.
Skills: Must be familiar with publication principles, concepts, and techniques, specifically desktop publishing software and web design. Must be familiar with current laws, rules and regulations that govern the management, dissemination and disposition of police information.