As part of the Social Media Strategies Summit for Public Agencies and Government, we're highlighting the amazing speakers taking part in this two day virtual event. The event runs December 7 - 8 and features a wide-range of compelling sessions.
What is your session for SMSS called?
Panel: A Framework for Building Your Brand Voice & Tone - Finding Your Agency's Balance Between Fun, Professional, and Authentic
Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the SMSS?
When it's appropriate to use a talking dog flying a spaceship as your mascot and when it is not.
Tell us a little about what you do and how you got there
As a Social Media Specialist at CPSC, I co-manage all of our social media platforms, take the lead on our website content and design, and manage our main public relations agency contract. I got there by not really knowing how to say no, but also because I wanted to get to work on lots of projects across our communications efforts.
What do you love about your job?
I love getting to serve the American people and play a small part in keeping them safe. I love that I get to be creative with important subject matter that makes a difference. I love working from home four days a week.
What’s the hardest thing about your job?
Balancing my work life and family life. Also, trying to do a very big job with high expectations on a relatively small budget.
What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?
We just had a viral moment thanks to a new anime series called "Chainsaw Man". Going viral, even multiple times, doesn't mean you're suddenly a household name. Your communications need to be firing on all cylinders in multiple ways besides having effective social media content.
What is it about communications, media or crisis comms that interests you so much?
Getting to be creative every day is a lot of fun. Getting to be creative and help people live safer lives is even better. Working at an agency like CPSC, there is so much to do and so many topics to discuss, the work always feels meaningful in new and exciting ways.
Can you give one piece of advice for those who want to start a career in Government communications?
Be ambitious, but also be patient. A lot of people get into government and want to challenge the system and drive change. That's awesome, but you don't want to burn yourself out by getting frustrated in your first couple of years. You're going to run into roadblocks of all kinds. It takes patience, and persistence, and being just the right amount of annoying to change things. There is nothing more rewarding than a career in public service. Everyone should try it at some point in their career.
What are your favorite tools you use to do your job more effectively?
Photoshop and my mechanical keyboard. The keyboard is super loud when I type. It makes me feel very important even when I'm only writing, "Lol. Sounds good!" in an email reply.
Are there any books, podcasts, websites or any other resources you would recommend for the comms pro?
"Ogilvy on Advertising" by David Ogilvy still holds up in a lot of surprising ways.