The National Association of Government Communicators is running it's comms school in Portland, OR April 18-20 and as official media partners for the event, we've had the great opportunity to hear from the speakers at the event. Find out more about them here.
What is your session for NAGC called?
Knowledge Isn't Power: How to Influence Awareness into Action
Tell us a little about what you do and how you got there
I've been in public service since 2010. After receiving a Bachelor’s degree in Marketing, my career veered to focus on public service when I was hired as the Public Information Officer for a city in Idaho. I received a Master’s in Communication with an emphasis in Public Administration from Boise State University before moving to work in the public health field in Southern California I'm Accredited in Public Relations (APR) and Master Public Information Officer Certified.
What is it about communications, media or crisis comms that interests you so much?
I love the challenge. Our field uses the power of persuasion to influence behavior change in ways that are difficult to measure and keep sustainable. It's hard work, it's rewarding work.
What do you love about your job?
I surround myself with the smartest people the field has to offer. I ask questions and get amazing advice. I learn something each and everyday I come to work.
What’s the hardest thing about your job?
Creating behavior change! The hardest thing is to get our community to complete the action we are asking of them.
What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?
I get the opportunity to visit classrooms and teach students the science of public health. The first time I saw the ah-ha moment spark in a students eye, I knew I had found my calling.
What are your favorite tools you use to do your job more effectively?
Templates, census, market research reports
What would you say to anyone in a leadership role about having a PIO or comms professional who might not have one?
You are not doing your community a service if you don't provide a catalyst.
Are there any books, podcasts, websites or any other resources you would recommend for the comms pro?
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
Connect with Tammy on LinkedIn
See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!
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