The National Association of Government Communicators is running it's comms school in Portland, OR April 18-20 and as official media partners for the event, we've had the great opportunity to hear from the members of the board who are working tirelessly to deliver an amazing event for government communicators.
What is your position on the NAGC Board
Tell us a little about what you do and how you got there
Tabitha Clark is the Senior Communication Manager for the City of Perry located in central Georgia. She is accredited in public relations (APR) by the Universal Accreditation Board where she was trained and evaluated in the strategic planning process and best practices in the public relations field. Her communication experience includes law enforcement, K-12 public education, and local government. After spending over a decade working in communications, Tabitha knows how to engage target audiences through creative storytelling and communicating messages in a fun and unique way.
What do you love about your job?
The opportunity to be creative while disseminating, sometimes mundane, information to the public.
What’s the hardest thing about your job?
Having to constantly explain communications is not only Facebook and how complex our field is.
What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?
During my tenure as a police department public information officer - runaway, missing juvenile for several days. The entire event blew up way more than it should have. Learned to advocate for myself and set boundaries and clear messaging when dealing with the public.
What is it about communications, media or crisis comms that interests you so much?
The complexity of figuring out how to communicate with different people.
Can you give one piece of advice for those who want to start a career in Government communications?
Learn a little about a lot. Examples would be - coding, SEO, graphic design, persuasive writing, etc.
What are your favorite tools you use to do your job more effectively?
iPad, Google Translate (for finding grammar errors)
What would you say to anyone in a leadership role about having a PIO or comms professional who might not have one?
Communication is the most important tool you have. Having a trained communications professional makes your job easier and helps you avoid potential, future pitfalls