The National Association of Government Communicators is running it's comms school in Louisville, KY May 10 - 12 and as official media partners for the event, we've had the great opportunity to hear from the speakers who will be delivering a selection of amazing sessions.

What is your session for NAGC called?

Leveraging Emotional Intelligence to Manage Communicating in Difficult Situations

Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the NAGC comms school?

Depart my workshop armed with tools necessary to eliminate the headaches that come from miscommunication and misunderstandings to present yourself empathetically with confidence.

Shakira M. Brown

Tell us a little about what you do and how you got there

I am National Leadership Communication Strategist/ Speaker and Soft Skills Maven ( with a focus on effective communication, leadership, innovation, public speaking, branding, and marketing addressing thousands in-person and virtual audiences during national/international conference events and corporate workshops/retreats for a wide swath of industries annually.

I create customized learning experiences for associations as well as associations of associations quite often.I am also tapped to speak at conferences for women in a myriad of industries. I offer a high impact, interactive, fun, energizing presentations that provokes thought and self-reflection.

Humor and storytelling are hallmarks of my speaking style. I am also a small business coach helping entrepreneurial leaders in-person and virtually uncover their true competitive advantage and craft messages that compel their desired customer and clients to take action.I am also an energetic and enthusiastic keynote presenter, Moderator and Emcee, which I am often tapped to do when serving as a conference session speaker.

What do you love about your job?

Everything! I truly help and inspire people everyday to listen more and speak with intent to move more people to action! Plus, having full control of my time doesn’t hurt😉!

What’s the hardest thing about your job?

Making sure that I help as many professionals as possible.

Can you give some advice to those who want to start a career in Government communications?

Get as much experience as possible- paid or unpaid. What you learn will be priceless.

What are your favorite tools you use to do your job more effectively?

PromoRepublic, VistaCreate, Insightly

Are there any books, podcasts or any other resources you would recommend for the comms pro?

Harvard Business Review

What would you say to anyone in a leadership role about having a PIO who might not have one?

There always needs to be someone ready in a moments notice to communicate on behalf of your org. effectively and without hesitation- is that you?

Is there anything else you would like to tell us about, recommend or promote?

If you need to sharpen your staffs soft skills we should talk … learn more here:

See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!

April 18, 2022
PIO People

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