The National Association of Government Communicators is running it's comms school in Louisville, KY May 10 - 12 and as official media partners for the event, we've had the great opportunity to hear from the speakers who will be delivering a selection of amazing sessions.


What is your session for NAGC called?

Communicate Your Value


Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the NAGC comms school?

How government communicators can rethink the way they talk about themselves and their work so that they can advance their careers.

Krysten Dyck

Tell us a little about what you do and how you got there

I'm a personal branding and LinkedIn strategist. I work with driven women to help them achieve their career and business goals with my signature personal branding process. I have a background in communications and branding and took what I learned working on some of the world's biggest brands and created a results driven personal branding process.

What do you love about your job?

I love the people I meet and get to work with. I learn that there is something about their industry or work that lights them up and sets them apart. I love the challenge of working with people who have a variety of strengths and experiences too.


What’s the hardest thing about your job?

The hardest things about my job is the running the business part. Working with my clients is fun, some of the behind the scenes stuff, like websites and accounting, isn't.


What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?

Running my first corporate workshop was very memorable! The workbooks printed wrong and I almost didn't get through all of the teaching content. I was really upset with myself. Then the people in the room started coming up to me and saying how they were impacted and what they learned. It got me back up and doing it again.

What is it about communications, media or crisis comms that interests you so much?

I'm so interested in how communications gives us the ability to connect deeply with people. We know that it's not what a person or brand says, rather what the audience hears, that's important. I'm interested in the connection point between those two groups and maximizing it for everyone's benefit.

Can you give one piece of advice for those who want to start a career in Government communications?

Study your audiences. Know what their challenges are and never lose sight of their perspective as your perspective gets more embedded within the government side of things.

What are your favorite tools you use to do your job more effectively?

My favourite tools are Gsuite and Kajabi.


Are there any books, podcasts or any other resources you would recommend for the comms pro?

I recommend, BRAG - The Art of Tooting Your Own Horn Without Blowing It by Peggy Klaus

What would you say to anyone in a leadership role about having a PIO who might not have one?

Bringing in communications support early and often will help you mitigate reputational risk, find opportunities to connect with the public, and increase the effectiveness of your message to the public.

Is there anything else you would like to tell us about, recommend or promote?

I would love for you to visit my blog. I write about personal branding, LinkedIn, networking so that you can grow your career. www.avrocreative.com/blog


See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!

Posted 
April 29, 2022
 in 
PIO People
 category

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