The National Association of Government Communicators is running it's comms school in Louisville, KY May 10 - 12 and as official media partners for the event, we've had the great opportunity to hear from the speakers who will be delivering a selection of amazing sessions.

What is your session for NAGC called?

Dealing with High Profile Media Issues in a Digital World: Lessons We Learned from Brunswick and Beyond

Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the NAGC comms school?

Understanding how your media/online footprint influences the expectations and acceptance of those you serve.

Flynn D. Broady

Tell us a little about what you do and how you got there

As District Attorney, my team prosecutes felony level crimes in Georgia. I prefer the term Minister of Justice as it reflects our due role of not just holding offenders accountable, but also protecting the innocent, whether they are accused of a crime they didn't commit or more importantly a victim of crime.  Our focus is to restore individuals to the community as product citizens, by means of uncovering underlining issues (i.e. trauma) which lead individuals to commit crimes.  Helping them to address those issues, returning to the community as a productive member.  We do that through, treatment, housing, jobs and opportunities that an offender may have not been previously exposed to.  

The reverse of that is to provide the same services to victims of crime.  Victims carry trauma and in many circumstances that trauma precludes their integration into the community as a productive member. I ran for District Attorney because I felt that we as a community needed a new direction, to address the inequality and lack of equity in our criminal justice system.  For far too long the criminal justice system has magnified the economic disparities in our country.  I wanted to reduce the economic consequences for non-violent offenders, restore them to the community, reduce recidivism and make our community safer.

What do you love about your job?

Making people whole, whether victim or offender, providing them a path of hope.

What’s the hardest thing about your job?

Flynn D. BoraThe politics. Partisan politics has no place in the criminal justice system.

What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?

The two things that stick out are the Brunswick Satillo Shores trial and the shooting of a 17 year old by officers in our community. My session will speak about Brunswick.  The shooting of the 17 year old, taught me the importance of have an SOP for the way things will be done and the importance of remaining consistent to that SOP.

What is it about communications, media or crisis comms that interests you so much?

For me it is how much individuals assume when reading a headline.  As a nation we have become headline readers and not story readers.  Like the old adage, don't judge a book by its cover.  Headlines are covers, they don't tell the story.  Far too many lack the attention or want to read a story, so as we communicate we have to be conscious of that.

Can you give some advice to those who want to start a career in Government communications?

Before taking a job, ensure your online presence matches the agency you want to work for.  Your values should align, too often we accept jobs to have a job and then find out our fundamental values are opposed to our workplace values.

What are your favorite tools you use to do your job more effectively?

My faith is my biggest tool, relying on my integrity and wanting to always do the right thing in everything I do.  Someone once told me, if doing the right thing causes you to lose your job, than that is not the job you were called to do.

What would you say to anyone in a leadership role about having a PIO who might not have one?

Having a PIO professional is essential to producing or communicating the message of who your organization is and how you go about serving others. We can be bias as to the worth of our work, having a PIO keeps a pulse as to the effectiveness of what we do, both in house and as to those we serve.

Is there anything else you would like to tell us about, recommend or promote?

Many of us work in silos, blinded by our bias, good or bad.  Being able to communicate inside and outside of our organizations is the most important thing we do when it comes to creating self-worth for the people we serve in and outside the organization.  Today's social media driven world has made this task harder.  Its important for us as an organization to be consistent with our message of who we are and maintain our values, morals and integrity in all we do.

See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!

April 21, 2022
PIO People

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