The National Association of Government Communicators is running it's comms school in Louisville, KY May 10 - 12 and as official media partners for the event, we've had the great opportunity to hear from the speakers who will be delivering a selection of amazing sessions.
What is your session for NAGC called?
Social Media Video Creation for Non-Video People
Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the NAGC comms school?
Want to start using short video clips on your social channels, but feel overwhelmed at where to start? Learn how that phone sitting in your pocket can be easily used to shoot video clips for social media. No video experience necessary.
Tell us a little about what you do and how you got there
I have more than 15 years of experience in communications strategy, writing, design, web management, and social media.Her education background includes her Associate in Applied Science in Graphic Design and Associate in Arts degree from Bismarck State College, as well as a Bachelor of University Studies degree with an emphasis in Business Communications from Dickinson State University. Her work has led her to various board positions including serving as Professional Development Director for the Great Plains chapter of the International Association of Business Communicators from 2018 until 2021. She also served on the Bismarck State College National Alumni Association board from 2014 until 2020
What do you love about your job?
I get to craft communications to reach a diverse group of stakeholders and citizens across North Dakota.
Can you give some advice to those who want to start a career in Government communications?
Learn graphic design. You can have the best message in the world, but if visually it isn't appealing people won't pay attention. Even if you have someone to provide graphic design on your team, knowing the work that goes into visual arts is helpful so people don't ask your comms team for unrealistic deadlines. Having that experience allows you to know how long projects will take.
What are your favorite tools you use to do your job more effectively?
Adobe Creative Suite, Grammarly, and coffee.
Are there any books, podcasts or any other resources you would recommend for the comms pro?
Eats, Shoots & Leaves by Lynne Truss (writes about grammar like a normal human). Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman (behavioral economics, organizational behavior, social psychology)
What would you say to anyone in a leadership role about having a PIO who might not have one?
You can absolutely function without a comms person on your team. But if you want to function well, and for people to actually know about what your organization does, you need a communications person. Preferably several.
Is there anything else you would like to tell us about, recommend or promote?
Just because we work in government communications doesn't mean we have to be boring. We can be interesting, and engaging, and — dare I say it — fun.
See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!
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