The National Association of Government Communicators is running it's comms school in Louisville, KY May 10 - 12 and as official media partners for the event, we've had the great opportunity to hear from the speakers who will be delivering a selection of amazing sessions.

What is your session for NAGC called?

Connecting in a Diverse Society through Effective Communication

Christopher Salem

Without giving too much away about your session, what do you hope to cover that is of benefit to attendees of the NAGC comms school?

Professionals in government can no longer assume that others share our views or perspective of the world.  Effective communication with a diverse world starts with understanding our own bias and how our experiences and values shape the lens  through which we view our world.

Tell us a little about what you do and how you got there

I am accomplished CEO, business executive coach, world-class speaker, corporate trainer-advisor, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate mentoring business leaders and organizations toward solutions for enhancing corporate culture, improving workplace communications, and  increasing employee engagement. I mentor leaders and organizations to scale their brands and business by raising their level of influence as trusted advisors.  

My book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international best seller in 2016. I also co-authored the recent edition to "Mastering the Art of Success" with Jack Canfield. My weekly radio shows, Sustainable Success is part of the Voice America Influencers Channel and Business Influencers with Tal Radio, part of the Touch-A-Life foundation.  

It was through my own personal experience in business working with people including personal struggles early in my life and business that led me to seek operating within the solution rather than manage the problem for moving things forward.  It was learning one person at a time learning to shift from being codependent to interdependent could great impact others through their example and resourcefulness to change an entire culture of a business.  It became my mission to do this through effective communication styles, interdependent behavior,  a positive attitude,  emotions happening for and not to you, and taking daily action on a consistent basis.

What do you love about your job?

Empowering people and businesses overall to be the example and resourceful to others from a foundation of mental toughness and shared core values.

What’s the hardest thing about your job?

Helping people develop a level of consistency through discipline for change to move their personal and business success forward.

What are some of the more memorable events you’ve had to deal with in your role and what lessons did you learn?

You can never change someone and that must come from them from within themselves. This applies too many clients I have worked with over the years.  You can only control your communication to yourself and others, behavior, attitude, emotions happening for and not to you, and course of action. You cannot control the same five things here in other people. I have learned to trust the process of focusing only on the five things I can control above in the moment and fully letting go with the rest.  It's shifting your thinking away from expectations tied to outcomes to trusting the process in the moment and letting the results be a byproduct of only what you can control each day.

What is it about communications, media or crisis comms that interests you so much?

Communications can be the primary reason to what either brings people together or divides them.  It's my interest to be the example of active listening and effective communication at all times.

Can you give some advice to those who want to start a career in Government communications?

Be open to change and ideas.  This is a great area to be the example and resource for others to do great things that serve a diverse community.

What are your favorite tools you use to do your job more effectively?

Zoom and other video conferencing platforms that allow you to connect with a diverse group of people anywhere in your organization, community, and the world.

Are there any books, podcasts or any other resources you would recommend for the comms pro?

GovComms : The Future of Government Communication podcast and Atomic, National Association of Government Communicators web site, Atomic Habits: Tiny Changes, Remarkable Results by James Clear

What would you say to anyone in a leadership role about having a PIO who might not have one?

It's imperative to have one that provides resources on a consistent basis to build retention in the organization and better connect and serve the communities they service.nd.

Is there anything else you would like to tell us about, recommend or promote?

Sustainable Success Radio Show via the Voice America Influencers Channel - and Business Influencers Radio Show via Tal Radio -

See the NAGC schedule of events here and find out more about the lineup of speakers and events. Want to book some time with PIOToolkit at NAGC? You can do that here!

April 18, 2022
PIO People

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