Ai and technologyAi and technology
When a “Prank” Sparks a Panic: The Growing Challenge of AI-Fuelled Hoaxes for Public Safety Communicators

When a “Prank” Sparks a Panic: The Growing Challenge of AI-Fuelled Hoaxes for Public Safety Communicators

Why all communicators must be ready for staged emergencies that look real

Show Your Work: How Agencies Can Explain Verification Steps When Responding to Misinformation

Show Your Work: How Agencies Can Explain Verification Steps When Responding to Misinformation

Demonstrating how you check, verify, and communicate facts can build public trust faster than any denial ever will.

Career DevelopmentCareer Development
Doing More with Less: The Communicator's Balancing Act

Doing More with Less: The Communicator's Balancing Act

How communicators can stay strategic when budgets shrink and expectations grow.

Christine Townsend
Christine Townsend
Crisis Fatigue Is Real — But Your Message Still Matters

Crisis Fatigue Is Real — But Your Message Still Matters

Communicating through exhaustion without losing your voice or your audience.

Crisis CommunicationsCrisis Communications
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When Families Deserve Answers: Communicating with Care During a Crisis

When Families Deserve Answers: Communicating with Care During a Crisis

Why tone, timing, and empathy matter more than polished statements when lives are at stake.

Just Launched: Five New Trainings for Communicators

Just Launched: Five New Trainings for Communicators

Deepfakes, 1a auditors, protests, social media policy writing and community trust.

Local GovernmentLocal Government
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City & County PIO Collaboration Models

City & County PIO Collaboration Models

How local government communicators can work together instead of competing for attention.

Campus CommunicationsCampus Communications
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Storytelling for Schools and Districts

Storytelling for Schools and Districts

How education communicators can use narrative to build trust and connection with their communities.

Professional DevelopmentProfessional Development
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Practical Walkthrough: How to Run a Crisis Comms Drill

Practical Walkthrough: How to Run a Crisis Comms Drill

Why credibility is a campus communicator’s most valuable currency during times of uncertainty.

Career DevelopmentCareer Development
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The Case for Professionalizing the PIO Role

The Case for Professionalizing the PIO Role

Why the Public Information Officer position must evolve from an afterthought to a recognized profession.

Campus CommunicationsCampus Communications
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Building Trust on Campus: Comms for Colleges & Universities

Building Trust on Campus: Comms for Colleges & Universities

Why credibility is a campus communicator’s most valuable currency during times of uncertainty.

Crisis CommunicationsCrisis Communications
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Why Every Communicator Needs a Playbook Before the Next Emergency

Why Every Communicator Needs a Playbook Before the Next Emergency

The time to prepare isn’t during the crisis — it’s right now.

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